Looking for someone who actually knows how to program exercise — not just count your reps? Our certified coaches work with El Cerrito clients who want intentional, well-built training: the right movements, the right progression, and adjustments when life or an old injury gets in the way. We assess first, then build a plan around your goals, whether that’s strength, fat loss, or simply moving without pain. An easy trip down I-80 (or hop BART) to our Oakland waterfront studio. Smart training, real coaching, measurable progress.
Veteran-owned · Training Oakland & the East Bay since 2018 · ACE, NASM & PPSC-certified coaches
Training with intent, not guesswork
- A real movement assessment before any program is built
- Exercises matched to your goals, history and how you move
- Progression that adjusts as you get stronger or hit a snag
- Training and nutrition resources plus our app to track progress
This is the assessment-first approach behind our one-on-one personal training program, delivered by a team of certified coaches with 25+ combined years of experience.
Serving El Cerrito, Albany and Kensington
Clients come down from all over the El Cerrito area — near El Cerrito Plaza, the del Norte BART corridor, Albany, Kensington, and Richmond Annex. The drive down I-80 to our studio at 985 3rd St in Oakland’s Jack London district runs about 20 minutes, with easy street parking when you arrive. Coming by BART? Ride to Lake Merritt or 12th St and we’ll point you the rest of the way. Most El Cerrito clients train two to three times a week and run their off-day plan from our app.
What our clients say
“I’ve struggled to find male coaches who are supportive. Working with Coach Liam has been a completely different experience. If you’re looking for a personal trainer who is knowledgeable, respectful, and invested in your success, I highly recommend Coach Liam and Impact Fitness.”— Tina, Google review ★★★★★
“Liam trained me for Everest. His expertise on form and pacing keeps me injury-free while lifting heavier. My partner and I successfully summited Everest on May 21, 2025.”
— Grc, Google review ★★★★★
Read more on our testimonials page.
Frequently Asked Questions
What’s an “exercise specialist” versus a regular trainer?
It means we program with intent — matching exercises to your goals, history and movement quality, and adjusting as you progress, instead of running you through the same generic workout every time.
I’m coming back from an injury. Where do we start?
With a movement screen and a conversation about what your doctor or PT has cleared. We build around the injury, load carefully, and progress only when you’re ready.
Will you give me a plan I can follow on my own days too?
Yes — you’ll get training and nutrition resources plus our app to track progress, so the work continues between sessions.
How do I get there from El Cerrito?
It’s a straightforward drive down I-80 to our 985 3rd St studio, roughly 20 minutes, with easy parking — or take BART and we’ll point you the rest of the way.
Book your free intro session
Start with a plan that fits you. Call (510) 469-0084 or book online. Impact Fitness Oakland · 985 3rd St, Oakland, CA 94607.